Profile: Speakers Bureau

Vincent McCabe people like to share. Here are some opportunities that may be of interest to you:

Lunch and Learn – A 45-minute presentation on Advanced Research Methods (or another topic) – presented in a fun and enjoyable way. While your staff munches on pizza, we give them a primer on the latest methods so they’ll be better buyers and/or able to execute some research themselves. This has been especially successful for advertising agencies and corporate product managers.

VMI presentation topics include:

Branding
Critical Thinking
Ergonomics
New Product Development
Product Pricing
Marketing Strategy Development
Market Research
Measurement & Evaluation
Innovation and Development
Segmentation Analysis
Voice of the Customer Research
Association Research
Research Statistical Analysis
The Use of Statistics for Decision-Making

The following is a sampling of specific work we have presented. Depending on the needs of your group, we can tailor the presentation as required:

Advanced Marketing Research – A Primer
Advanced Market Segmentation Analysis
Conjoint Analysis for Fun and Profit
Pricing Research – Statistical Methods for Marketers
Discovering Subconscious Motivation Using Advanced Statistical Analysis
The Qual/Quant Focus Group – Speed and Efficiency
Factor and Cluster Analysis for Marketing Segmentation Precision
New Product Development Research
Pricing Research
How to Select Winning Products Using Statistical Analysis – from Ideation to Pricing
Using Research to Determine Customers’ Ergonomic Requirements
Determining Subconscious Buyer Motivation Using Advanced Statistics
Omnibus of New Product Development Research
Research for Salesmen
Recruiting Physicians – Do’s and Don’ts
How to Develop and Moderate a Focus Group
Non-verbal Communication and Product Design

If you are interested in having Vincent McCabe present at your next meeting or have a particular research training need in mind, contact Jean Vincent at 315 685-7227 or vincentjg@vincentmccabe.com.