Services: Resources
Resources:
Beautiful resort location for meetings and on-site work sessions
- Burke Institute methodologies
- 10-person call center
- Focus group industry relationships around the country
- Internet-based surveys completed in-house
- Significant research investment in software
- National in scope; international resources also available
- Proprietary Qual/Quant focus group methodology
- Panels for hard-to-find audiences
- Class A hotels and meeting facilities nearby
- Association support networks and memberships
Location:
Our principal location is in Skaneateles, NY (www.skaneateles.com), a resort
community in Upstate New York. Our location is an ideal environment for
off-site meetings, where clients can think and strategize in comfortable
and beautiful surroundings. Additionally, we have a field office in New
York City to better serve our clients. The staff is accustomed to working
on the road to service clients or researching around-the-world.
Burke Institute Methodologies:
While Vincent McCabe has a variety of proprietary
systems, our basic statistical work uses the classical and proven methods
developed by the Burke Institute, the leading educational institution for
marketing research.
Call Center:
Our Skaneateles facility features a Call Center and can accommodate up to
10 telephone stations. Here we can handle the most demanding of data acquisition
projects. Our Executive Interviewers all hold college degrees and are highly
experienced in dealing with upper-level job titles and extremely technical
material.
Focus group industry relationships around the country:
In addition to our own resources, we have contacts and long-standing relationships
with focus group facilities, sample selection providers, list houses, online
focus group experts, brand experts and a variety of other research providers.
Internet-based Surveys Completed In-house:
VMI develops all its own Internet surveys. This offers the client additional
speed and control for projects that need rapid turnaround.
Software:
We have committed extensive company resources to the ongoing
development of research tools and techniques. Investments have been made
in Mercator software, Sawtooth conjoint software, SPSS, Q-methodology software
and marketing engineering software, among others.
Scope:
While our primary expertise is in the US market, we have conducted international
research projects through our partners in other countries and our QRCA
and MRA networks.
Proprietary Qual/Quant Focus Group Methodology:
Vincent McCabe introduced a new type of focus group at the Qualitative Researchers
Consultants Association (QRCA) Annual Conference. By combining qualitative
research with quantitative methodologies that rapidly describe the insights
from the group, VMI offers its clients speed and a deeper understanding
of subconscious beliefs.
Panels:
Panels are groups of people who have opted in to do research. While there
are many houses offering consumer panels, Vincent McCabe makes the hard-to-find
audiences available. To learn more about VMI’s unique panels, contact Jean
Vincent at 315 685-7227 or vincentjg@vincentmccabe.com.
Class “A” Hotels & Meeting Facilities:
Skaneateles, New York is a lovely resort community. It features a World
Class Spa and history hotels with lake views. For more information about
Skaneateles visit the Skaneateles Chamber of Commerce site at www.skaneateles.com
Association support networks and memberships:
Jean Vincent is a member of the following organizations:- Market Research Association (MRA)
- Qualitative Research Consultants Association (QRCA) - CEO Jean Vincent was awarded the Professional Research Consultant (PRC) designation.
- MedTech – Association to promote healthcare organizations - The association accelerates the commercialization of new healthcare products and services by developing the relationships, tools and programs that enable Upstate New York companies to bring tomorrow’s biosciences solutions to the global medical marketplace.