Vincent McCabe has developed a variety of studies and marketing intelligence reports that are open to the public:
Free Studies:
(See Philanthropy Section for additional details)
Volunteering – Why People Volunteer: www.volunteer20.com
Project KEEP US – Economic Development Research among Students in the Northeast:
www.projectKEEPUS.com
Public Relations Professionals and Use of Research - www.vmistudy.com/details
10-210 Article Title: “Know Means Yes: A Sales Guide to Customer Insights”
Reviews how salesman can identify better customers using advanced research.
Offers an easy-to-understand primer on subconscious motivation, cognitive
dissonance and multivariate statistical analysis. This article is free
to the public.
10-211 Article Title: “How to Research Medical Products”
Originally presented at a Tech Topics session for MedTech, a trade organization
of healthcare product manufacturers, services providers and educators,
this presentation provides an overview of research for medical product
manufacturers. This article is free to the public.
10-213 Article: “Research for Educational Institutions”
Developed to help educational institutions see new ways to address their
needs for timely and inexpensive institutional research.
11-715 Article: “Customer Satisfaction Research”
An overview of methods to test customer satisfaction and hear the voice
of the customer.
To get more details about Vincent McCabe, Inc., its operations or free offers go to www.vmistudy.com/details
Lunch & Learn Seminars and Webinars:
Vincent McCabe offers a variety of 45-minute seminars that are presented
in person or via webinar over the lunch hour. The client or prospective
client buys the lunch and a VMI speaker presents at no cost. The purpose
of the seminars is to offer clients and prospective clients the opportunity
to learn more about advanced research methods and/or to review Market Knowledge
Reports on industries of importance. Topics include Advanced Research Methods,
Secondary Research, Conjoint Analysis for New Product Development, Marketing
Segmentation and many others. Free seminars are available to VMI clients
and qualified research buyers.
Coffee Break Updates:
Only have 15 minutes? Vincent McCabe offers a 15-minute presentation
that quickly demonstrates some of our advanced methods and results we have
achieved for clients. Tell VMI what types of research you are interested
in and they’ll put a customized, no-obligation 15-minute research solutions
update together for you. Take a coffee break with a VMI executive and it
promises to be an eye-opener. Free 15 minute updates are available to VMI
clients and qualified research buyers. For more information please visit www.vmistudy.com/details
Market Knowledge Reports:
In order work effectively in the markets it serves, Vincent McCabe builds
its own secondary (library) research reports, called Market Knowledge Reports.
VMI clients and qualified prospective clients may view the electronic copies
of these reports at no charge upon request. A variety of topics are available
including: The Hospital Markets, Credit Unions, Independent Insurance Agents,
Shareholder Services, Customer Satisfaction Research, Trends in Home Interior
Design, Ergonomic Design, Demographic Trends in the US and many other titles.
If VMI’s existing library reports are less robust than desired, VMI, for
a small charge, can customize or develop a completely new Market Knowledge
Report to meet a client's specific needs. Clients often use or order these
reports when contemplating entering a new market.For more information please visit www.vmistudy.com/details
Useful Links:
www.vmistudy.com
Vincent McCabe’s online research web landing page
www.census.gov
Department of Commerce resource on US populations and detailed economic
and consumer reports.
www.ftc.gov
Federal Trade Page on Do Not Call act: explains terms and research exception.
www.zetterberg.org
Cultural Values in Market and Opinion Research
www.cmocouncil.org
Offers a Free Executive Summary of a Report on Brand Affinity from CMO Council