Solutions: Free Research

Vincent McCabe has developed a variety of studies and marketing intelligence reports that are open to the public:

Free Studies:
(See Philanthropy Section for additional details)

Volunteering – Why People Volunteer: www.volunteer20.com
Project KEEP US – Economic Development Research among Students in the Northeast: www.projectKEEPUS.com
Public Relations Professionals and Use of Research - www.vmistudy.com/details

Free Articles and Presentations of Interest:

10-210 Article Title: “Know Means Yes: A Sales Guide to Customer Insights”
Reviews how salesman can identify better customers using advanced research. Offers an easy-to-understand primer on subconscious motivation, cognitive dissonance and multivariate statistical analysis. This article is free to the public.

10-211 Article Title: “How to Research Medical Products”
Originally presented at a Tech Topics session for MedTech, a trade organization of healthcare product manufacturers, services providers and educators, this presentation provides an overview of research for medical product manufacturers. This article is free to the public.

10-213 Article: “Research for Educational Institutions”
Developed to help educational institutions see new ways to address their needs for timely and inexpensive institutional research.

11-715 Article: “Customer Satisfaction Research”
An overview of methods to test customer satisfaction and hear the voice of the customer.

To get more details about Vincent McCabe, Inc., its operations or free offers go to www.vmistudy.com/details

Lunch & Learn Seminars and Webinars:
Vincent McCabe offers a variety of 45-minute seminars that are presented in person or via webinar over the lunch hour. The client or prospective client buys the lunch and a VMI speaker presents at no cost. The purpose of the seminars is to offer clients and prospective clients the opportunity to learn more about advanced research methods and/or to review Market Knowledge Reports on industries of importance. Topics include Advanced Research Methods, Secondary Research, Conjoint Analysis for New Product Development, Marketing Segmentation and many others. Free seminars are available to VMI clients and qualified research buyers.

Coffee Break Updates:
Only have 15 minutes? Vincent McCabe offers a 15-minute presentation that quickly demonstrates some of our advanced methods and results we have achieved for clients. Tell VMI what types of research you are interested in and they’ll put a customized, no-obligation 15-minute research solutions update together for you. Take a coffee break with a VMI executive and it promises to be an eye-opener. Free 15 minute updates are available to VMI clients and qualified research buyers. For more information please visit www.vmistudy.com/details

Market Knowledge Reports:
In order work effectively in the markets it serves, Vincent McCabe builds its own secondary (library) research reports, called Market Knowledge Reports. VMI clients and qualified prospective clients may view the electronic copies of these reports at no charge upon request. A variety of topics are available including: The Hospital Markets, Credit Unions, Independent Insurance Agents, Shareholder Services, Customer Satisfaction Research, Trends in Home Interior Design, Ergonomic Design, Demographic Trends in the US and many other titles. If VMI’s existing library reports are less robust than desired, VMI, for a small charge, can customize or develop a completely new Market Knowledge Report to meet a client's specific needs. Clients often use or order these reports when contemplating entering a new market.For more information please visit www.vmistudy.com/details

Useful Links:

www.vmistudy.com
Vincent McCabe’s online research web landing page
www.census.gov
Department of Commerce resource on US populations and detailed economic and consumer reports.
www.ftc.gov
Federal Trade Page on Do Not Call act: explains terms and research exception.
www.zetterberg.org
Cultural Values in Market and Opinion Research
www.cmocouncil.org
Offers a Free Executive Summary of a Report on Brand Affinity from CMO Council

 

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