Services: Industries and Audiences
When a research company knows the client’s audience or industry, project ramp-up time is fast, terminology is on-target and reports are more actionable. Vincent McCabe is experienced in many audiences and industries including:
Associations and Member-based Organizations- Affluent Consumers and C-Suite Executives
- Finance – Banking, Insurance, Stock Market and Corporate Finance
- Healthcare – Dental, Medical, Providers and Healthcare Organizations
- Manufacturing – Automotive, Construction, Electrical, HVAC and OEM Manufacturing
To get a client list, including type of work and client audiences and
industries go to www.vmistudy.com/details.
Associations and Member-based Organizations:
Vincent McCabe uses a proprietary tool to conduct Voice of the Member and
Member Satisfaction Research that determines member affinity and likelihood
of member retention. We also use a specialized form of factor and cluster
analysis to determine member segmentation. Some VMI clients have used their
segmentation to completely revamp their strategy and marketing programs.
Vincent McCabe clients include: The Independent Insurance Agents & Brokers
Association of America, The Independent Insurance Agents & Brokers
of New York and of Kentucky, Dairylea Farm Cooperative, the Insurance CEO
organization Property Casualty Insurers Association of America (PCI), MedTech
and others.
Affluent Consumers, C-Suite Executives and Upper Level Medical Personnel:
From its base of operations in picturesque Skaneateles, New York, it’s not
unusual for Vincent McCabe executive interviewers to be talking to Fortune
100 CEOs, CFOs and Executive Vice 
Presidents of Investor Relations. CEO
Jean Vincent’s work with insurance company CEOs is the foundation for our
work with people of affluence. VMI knows how to recruit these individuals
and treat them with the respect that earns an insightful and robust interview.
These populations require special knowledge and special handling. VMI is
expert in this realm. Recently, VMI successfully launched a new practice
in research on Board of Directors and CEO interactions. Vincent McCabe
clients include: Bank of New York/Mellon, Employers Mutual Casualty Insurance
Company, Lockheed Martin, Legrand NA, ConMed and others.
Finance – Banking, Insurance, Stock Market and Corporate Finance:
Vincent McCabe has developed customer segmentation models for banking institutions
including Bank of New York/Mellon, ING Direct and the Alliance Bank. Insurance,
particularly property & casualty insurance, is a strong suit for Vincent
McCabe. Leading insurance associations such as the national Big I – Independent
Insurance Agents & Brokers Association of America, of New York and
of Kentucky use Vincent McCabe to study its agent members. VMI manages
the IIABNY Industry Index, which studies carrier performance. CEO Jean
Vincent’s roots in the industry go back to a landmark research study for
the Utica National Insurance Group. VMI also conducts Board of Directors
research for Employers Mutual Casualty insurance companies.
Healthcare – Dental, Medical, Providers and Healthcare Organizations:
Vincent McCabe clients include a long list of well-known companies including:
ConMed Corporation, Great Lakes Orthodontics,
SemperMed USA, Sensis Corporation, St. Joseph’s Hospital Health Center,
Laboratory Alliance and Welch Allyn. Companies that are looking to
enter the medical field look to VMI to help them understand the market.
Recently, Vincent McCabe has developed a new method of studying instrument
ergonomics at the surgical table. VMI has conducted many Voice of the Customer
and marketing studies in the space. Additionally, VMI works with engineers
to develop House of Quality new product development analysis of customer
needs.
Manufacturing – Automotive, Construction, Electrical, HVAC and OEM Manufacturing
Vincent McCabe recently conducted a brand positioning and segmentation study
for Exide Technologies’ Transportation Division – one of the largest manufacturers
of automotive batteries. Working with a brand consultant, Steve McMahon
of Insight Out Consulting, VMI provided these brand experts with the information
they needed to build brand power in a very difficult category. Over the
years, CEO Jean Vincent and VMI have worked with Pass & Seymour/Legrand,
Wiremold and Legrand NA in a wide variety of marketing and new product
development projects. Jean’s roots are in b-to-b marketing with more than
20 years as an ad executive for an agency that specialized in this, representing
an impressive list of clients and projects. VMI has experience and expertise
with leading companies working with both consumer and b-to-b audiences.