Profile: Competitive Advantage
Key Value Proposition
  High-end research capability, including advanced statistics High-end research capability, including advanced statistics
- Knowledge of methods that reveal not just surface information but also subconscious
  levels where real motivation and action reside
- Reasonable pricing and a willingness to get you what you need when you need
  it
- Knowledge of key markets and audience types
- Confidence that your respondents will be interviewed at the level they require
- Extensive secondary research at our finger tips on a wide variety of topics
- Team players who are easy and fun to work with
- A deeper look at your situation and its solution
Some people say that we can see around corners because of our ability to bring
 diverse information into a cohesive and meaningful whole – bringing new insights
 to the table.
Point-of-View
We understand that clients need research information rapidly and in an actionable
 form. This drives the overall Vincent McCabe business operation. This fundamental
 belief permeates how we develop a research plan and execute the science that
 gives structure to the work.