Call Center
Our Call Center accommodates up to 10 telephone stations, where we can handle the most demanding of data acquisition projects. All executive interviewers hold college degrees and are highly experienced in dealing with upper-level job titles and extremely technical material.
Nationwide Focus Group Industry Relationships
In addition to our own resources, we have contacts and longstanding relationships with focus group facilities, sample selection providers, list houses, online focus group experts, brand experts and a variety of other research providers.
In-House Internet-Based Survey Capabilities
VMI develops all its own Internet surveys. This offers speed and control for projects that need rapid turnaround.
Software
We have committed extensive company resources to continuously advancing research tools, techniques and software such as:
- Mercator
- Sawtooth conjoint
- SPSS
- Q-Methodology
- …and a variety of other marketing engineering software
Statistical Analysis
VMI offers extensive capabilities in advanced statistical techniques, as well as courses in the use of statistics for decision-making and critical thinking.
Scope
While our primary focus is the US market, we have conducted international research projects through our partners in other countries and our QRCA and MRA networks.
Proprietary Qual/Quant Focus Group Methodology
This is a new type of focus group VMI first introduced at the Qualitative Researchers Consultants Association (QRCA) Annual Conference. By combining qualitative research with quantitative methodologies that rapidly describe insights from the group, VMI offers a uniquely fast, deep understanding of subconscious beliefs.
Panels
While many research houses offer consumer panels, VMI makes the hard-to-find audiences readily available.
