Reviewing her long career in marketing consulting and corporate management, Jean realized that, wherever she worked, she always built a research infrastructure to support clients and colleagues. She recognized a consistent need for reliable, accurate information on which to build strong strategic marketing programs and products, and VMI is her response. The company has enjoyed consistent growth since its inception.
Jean Vincent, President & CEO
Jean’s expertise in the research field comes from more than 25 years of experience in research and marketing communications.
Jean has developed successful research programs for leading organizations around the world. She pioneered the use of hybrid focus groups that include psychological testing and methods to uncover subconscious motivation.
Prior to founding Vincent McCabe, Inc., Jean served as:
- Executive vice president at Sage Marcom, Inc., a b-to-b specialist communications company, where she established a successful research business.
- Marketing communications director at Lockheed Martin
- Marketing communications director at Welch Allyn, Inc., a leading medical device manufacturer. There, she established an in-house research organization that performed many brand assessments and new product development studies.
She holds a BS in marketing from the State University of New York. She also holds an MS in communications management from the S.I. Newhouse School of Public Communication at Syracuse University, where she is an adjunct professor of public relations research and PR measurement and evaluation.
John N. Vincent, Chief Financial Officer
John manages the financial and tech aspects of the business. He has more than 20 years’ financial management and information systems experience and holds a BBA from Adelphi University.
Elissa MacLachlan, Master Statistician
With more than 10 years’ experience as a master statistician in both the quality control and market research fields, Elissa is especially adept at advanced techniques such as:
- cluster analysis
- factor analysis
- customer segmentation
- conjoint analysis for new product development
- customer segmentation
- satisfaction research
She has served as a statistician at Welch Allyn and Xerox, and has completed statistical analysis for a wide variety of projects.
She holds BS and MS degrees in applied statistics from the Rochester Institute of Technology, and has received extensive training at the AC Nielsen Burke Institute.
Matthew Vincent, Research Manager
Matthew has conducted primary and secondary research design and analysis at VMI since 2005.
His experience includes work with Dr. Daniel Griffith on an NSF/NIH-funded study of pediatric lead (Pb) exposure and the relationship of early childhood exposure to Pb in the soil and dust inside of homes. This involved extensive use of GIS and spatial statistics.
He holds an MA in geography from the University of Miami and BAs in geography and political science from Syracuse University.