Associations & Member-Based Organizations
Using a proprietary methodology, we conduct voice-of-the-member and member satisfaction research that determines member affinity and likelihood of member retention. We also use a specialized form of factor and cluster analysis to determine member segmentation, which our clients have used to completely revamp their strategies and marketing programs.
Affluent Consumers, C-Suite Executives & Upper-Level Medical Personnel
Our executive interviewers frequently talk to Fortune 100 CEOs, CFOs and Executive Vice Presidents of Investor Relations. We know how to recruit these individuals and treat them with the respect that garners an insightful and robust interview. We are experts in the special knowledge and handling these groups require.
VMI has completed customer segmentation, branding and A&U studies for leading beverage producers, restaurants, hotels, convenience stores and service providers. Our consumer segmentation studies use advance statistical analysis to develop an in-depth understanding of motivation, which in turn have been used to develop branding strategy and customer profiling.
Finance – Banking, Insurance, Stock Market & Corporate Finance
VMI manages various industry index trend studies, including brand, segmentation and measurement analyses for banks and other related financial businesses— areas of special competence for VMI. Board of directors research is another of our specializations.
Healthcare – Dental, Medical, Providers & Healthcare Organizations
Our clients include a long list of well-known organizations including manufacturers and providers. Companies looking to enter the medical field turn to VMI to help them understand the market. Additionally, VMI works with engineers to develop house-of-quality new product development analysis of customer needs and other factors.
Manufacturing – Automotive, Construction, Electrical, HVAC & OEM
These brand experts depend on us for the information they need to build brand power in very difficult categories. Over the years, we’ve worked on a wide variety of marketing and new product development projects. Jean’s roots are in b-to-b marketing with more than 20 years as an ad executive for an agency that specialized in this, representing an impressive list of clients and projects. VMI has experience and expertise with leading companies working with both consumer and b-to-b audiences.