A research panel is a group of individuals who match a particular audience type and have agreed (opted in) to participate through a variety of research techniques, most commonly online surveys. These individuals become members of the panel in exchange for information, community or cash. They are screened to meet the specific requirements and the researchers continually update the panel database to make certain that the members are still viable. Because panelists have pre-agreed to do research, online surveys can be completed very rapidly. They are especially effective for descriptive (qualitative) research. Panels that are a match to the required audience can help test new product ideas, form(configuration) factors, ergonomics, pricing and communications, among other attributes.
A branded customer or audience panel gives you rapid access to the people you want to talk to – inexpensively and in a format that positions you as a leader in the market. The panelists know that you are the sponsor for the group. A panel can take many different shapes — from simple outbound groups who have opted to answer surveys and look at new technology, to mixed-media groups who visit interactive sites for panel members and managers to exchange information and brainstorm.
Blind Panels: Confidentiality and Speed
If you don’t want to set up your own panels or require confidentiality, you can use one of our existing panels, or we can build a blind panel for you.